News Deeply is a news UX platform for explanatory journalism. The design is fresh and the functionality is elegant and light. Publishers will find News Deeply interesting for a few reasons. The social good that comes from making dense, perpetual issues more consumer-friendly is entirely worth the brand value it generates. Further, there is a residual benefit in the increased time readers spend exploring a deeper read. Perhaps most important, if the right UX platform can make dense news issues accessible, it can also be valuable to brands with a content arsenal worthy of exploration.
Thanks to Peter Clark at Poytner and Matthew Ingram at Gigaom for information about News Deeply.
Overall: 6.83
Revenue Potential: 6
There are a lot of factors for generating new revenue. Having a great, new platform is one of them. Whether there is the staff and drive to pursue dollars from advertisers is yet to be seen.
Value to Brand: 8
News Deeply has a signature design and functionality that delivers what its name suggests. As the product and brand are currently one in the same, the value to the brand, as more issues are explored on the platform, will keep improving.
User Experience: 7
A wide range of media types live comfortably on the News Deeply platform. Navigation both online and on mobile is smart and invites exploration.
Published by News Deeply:
News Deeply