By waiting a beat before launching its new Membership product, the San Francisco Chronicle seems to have smartly adopted a few design and content cues from other recent news offerings, which in turn have allowed the launch of a product with great potential for readers, advertisers and the brand itself. The value proposition of Membership is weighted heavily on experiences: From sports to shopping, hikes to wine tastings - there's something for everyone. This focus and variety should appeal quite a bit to Millennial readers in the Bay Area.

Overall: 9.5

Revenue Potential: 9

Revenue potential is high. Focused CRM programs should proliferate from Membership data and appeal to readers and advertisers alike. Also, revenue from co-produced/co-marketed SF Chronicle member events cannot be far behind.

Value to Brand: 10

Membership is a major plus for the SF Chronicle brand. It gives proof of the range of local expertise they feature, and provides a solid platform to collect the data needed for an ongoing adjustment of the content mix - which will bring maximum value to readers.

User Experience: 10

Everything is in fine form: The UX invites exploration, and shows quite clearly the breadth, style and joy of Membership.

Published by the San Francisco Chronicle:
Membership