With a name like ForbesLife - and the Forbes-caliber content to back it up - you can almost smell the revenue potential. Sponsored slideshow galleries, tasteful display ads, and less-tasteful roadblocks are the commercial engines of this new product by Forbes. The well-considered UX and social media program draws readers into the larger "Inside Forbes" content, as does the clever roll-over expansion revealing the authors' recent blog posts and other work. Anything so new will have a few wrinkles, and Forbeslife is no exception. But overall, this is a great presentation of photos, stories, and social content. A big plus for Forbes.
Overall: 8.83
Revenue Potential: 9
Using a good mix of sponsored content and traditional ads, ForbesLife brings more than enough firepower to drive revenue. It's not a coincidence this one landed so highly on our top 10.
Value to Brand: 9
For as well as this product does in delivering the potential for high revenue, it just does as much to satisfy users looking for high-quality content. It serves as a one-stop shop for users seeking unique, specialized content in the areas they find interesting, and takes the appropriate measures to keep them on the site once they've arrived.
User Experience: 8
Simple and intuitive, the design here only serves to enhance an already strong effort. With click-through and related-content options smartly displayed, users can spend hours on the site, surfing the content. We'd recommend an infinite scroll when content becomes more robust, but this is a great start.
Published by Forbes
ForbesLife