If you had to choose, what is most crucial for developing a successful new product? 80% voted “Speed to research & launch a beta product for customer feedback.” 20% voted “Quality of research, product concept and User Experience.”
Pinnion is powerful because it is flexible, customizable, well-supported and quick to implement. That would explain its popularity among quite a few heavyweight publishers. But more important than the interface is the motivation for using a polling tool like Pinnion in the first place. Publishers need to get reader sentiment on an endless number of topics - from news events to more personal topics like finance or charity. Any tool that makes that exchange of data more commonplace scores well with the Revenue Lab. Pinnion's design works as beautifully on mobile as it does online.
Overall: 7.5
Revenue Potential: 7
Pinnion’s value is derived from the ease of getting invaluable feedback from readers.
Value to Brand: 7
The value of Pinnion to a publisher's brand is significant, for it offers a live point-and-click exchange with readers.
User Experience: 8
Very customizable UX. Most publishers will want to adapt Pinnion to emulate the surrounding page, which is easily done - but of course only as good as the page it is hosted on. Particularly elegant is Pinnion’s mobile interface, complete with adjustable image/buttons. Even the publisher’s dashboard is as beautiful as it is simple to use.