Ozy is an interesting and brave news publication that elicits strong opinions at the Revenue Lab. The UX and editorial focus seem to be torn from the handbook of Marketing to Millennials - curated news headlines from around the web, formatted beautifully into a graze-worthy and image-dominated story blurb, all organized as either important or intriguing. Original content like Are You in the Mood to Bolster Your Employer's Bottom Line in the "Good Sh*t" section may speak more to the readers' interest in finding community - and Ozy's bet on what will keep them coming back - than a more traditional editorial organization.

The mobile UX is solid. Desktop viewers will manage. Ozy delivers on its mission statement to "bring you news and information in a completely different way," and to "vault you ahead..." The obvious challenge is monetizing for community. But given the brainpower, imagination and revenue chops behind Ozy, that is most certainly in the works.

Overall: 6.5

Revenue Potential: 6

If Ozy can build a loyal and recurring audience, revenue tools and products will make the most of it, no doubt. Maybe Ozy will become a syndicator of content for like-minded partner publications lacking Millennial-oriented content, and begin to draw in readers from those partners to its own ad-supported or subscription platform. There are many avenues open to Ozy if the crowded Millennial media market pays attention.

Value to Brand: 7

In this still-nascent phase, the Ozy brand is relatively unknown. With a solid social strategy, content strategy and aggressive sales and marketing - made possible by recent investments - that should all be improving soon.

User Experience: 7

Smartly designed for mobile readers. The UX is a work in progress. So as new products and functionality comes online, the well-conceived design of Ozy seems capable of maximizing their utility to the reader.

Published by Ozy:
ozy.com