MENTAL FLOSS

Overall

7.67

Mental Floss -- Random, interesting Facts & Quizzes

MentalFloss - a big engaging product of lists, quizzes, and factoids.  Not a news brand, but good examples of how to drive engagement with information.

Revenue Potential

8

Plenty of $ to be made here

Plenty of opportunities on Mental Floss for sponsorship, native advertising and old fashioned SEO & display.

Value to Brand

7

Light, Conversational -- the site defines the brand

The Mental Floss brand is a collection of list, questions and other breezy ways to engage viewers.  The site, as product, is the cornerstone to the brands mission.

User Experience

8

Clickbait with a brain -- easy grazing

Very Good UX, easily navigated home page, and numerous paths into content deeper on the site.