FAST FT
Overall
7.17
Fast FT: Market-Moving news & views, 24 hrs a day
Built for speed, FastFT delivers for subscribers. Will FT integrates like-minded brands. No-tease paywall is missed opportunity.
Revenue Potential
7
Should do $5 mi in sponsorship
Revenue Potential is good, but currently only via a tasteful banner. Pageviews are solid due to excellent Nav & IA.
Value to Brand
8
Good integration of FT journalists
The combination of the FT's content, links to other topics and journalists, makes this a big plus for readers who want top line news.
User Experience
6
Paywall is always a clunky UX - otherwise good
Only avail to subscribers. Should tease non-subscribers. UX of FastFT is elegant and built for speed. "Open" is a little clunky, otherwise good.